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Paper and Stock

4 articles

'Or Equivalent': The Three Words That Save a Litho Deadline

'Or Equivalent': The Three Words That Save a Litho Deadline

Paper is a manufactured good with a production schedule of its own, and that schedule has no interest in your launch date. Here is a practical framework for choosing house stocks, planning around mill lead times, and approving substitutions that protect the job rather than undermine it.

Weight Is Not the Whole Story: Judging Paper by Feel, Bulk and Stiffness

Weight Is Not the Whole Story: Judging Paper by Feel, Bulk and Stiffness

Print buyers often equate heavier gsm with a more premium result, but bulk, caliper, coating and stiffness often matter more. This guide explains how to judge stock by hand and gives worked examples where a lighter uncoated sheet can feel more substantial than a heavy coated board.